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Strategic Management: Text and Cases

By: Dess Gregory G | McNamara Gerry | Eisner Alan B | Lee Seung-Hyun (Sean)
Publisher: New York: McGraw Hill, 2019Edition: 9 edDescription: DigitalISBN: 9781259813955Subject(s): ADMINISTRACION ESTRATEGICA | SOSTENIBILIDAD AMBIENTAL | ETICA | GLOBALIZACION | EMPRENDIMIENTO | ANALISIS DE DATOS | GESTION ESTRATEGICA | VENTAJAS COMPETITIVAS | LIDERAZGO | INNOVACION | EMPRENDIMIENTO CORPORATIVO | DISEÑOS ORGANIZACIONALES | IIIC19DDC classification: Digital Online resources: ►►DOWNLOAD EBOOK / DESCARGAR LIBRO DIGITAL◄◄
Contents:
REFERENCIA FORMATO APA: Dess, G., McNamara, G., Eisner, A. y Lee. (2019). Strategic management : text and cases. New York, NY: McGraw-Hill Education.
Summary: Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.
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REFERENCIA FORMATO APA: Dess, G., McNamara, G., Eisner, A. y Lee. (2019). Strategic management : text and cases. New York, NY: McGraw-Hill Education.

Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.

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